Vector Graphics Explained: How to Create Logos, Ads, and User Interfaces That Absolutely Stand Out

Vector graphics are all around us and provide an important way to visually communicate information, whether it’s corporate branding, street signage, or a flyer in a coffee shop window. But vector graphics themselves are even more fascinating when you look behind the shapes and fonts that combine to communicate a message quickly and recognize them for what they really are and why they are such a powerful tool in any designer’s toolbox.

Before we delve into what vector graphics are, let’s clarify the two main types of computer graphics: vectors and rasters. You’re probably already familiar with the latter, thanks to many of the more common file formats – JPEGs and PNGs – that fall into this category. The former is less popular, but essential for digital design, with the most common file formats being EPS, AI, or SVG, among a few other lesser-used types.

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