When you talk about high-end, large-screen televisions, while there are a plethora of brands on the market, the popular ones, at least in public perception, are Sony, Samsung, LG, TCL, and any of the Chinese brands whose numbers seem to continue. increasing.
So which brand do you think led TV sales on Prime Day? Well, even after several guesses, it is highly unlikely that you will mention the brand name of Vu televisions.
By chance, the company released a press release claiming it was the top-selling high-end television during the just-concluded Prime Day sale on Amazon.
In breathless prose, the company in a statement said, “The Vu Group, a leading global innovator of TV and premium television manufacturers including Vu Masterpiece TV, has surpassed the league’s top brands to emerge as the world’s best-selling QLED TV. during Amazon Prime Day. Offer.”
Devita Saraf, CEO and President of the Vu Group, said, “All of us at Vu Televisions are incredibly excited about this result and immensely proud of all the work that has brought us to where we are today.”
Vu and his verbal gymnastics
So how much did Vu televisions sell? And what were the numbers for other brands? Well, if you’re looking for straight answers, then the Vu declaration might not be the place to look. It says: “In just four hours, Vu TVs surpassed their 3-day sales target, selling over 40% of the total QLEDs sold during the Amazon Prime Day Sale.” How are we to understand what the sales goal Vu started with was? But he adds: “Vu sold 5,237 QLED TVs on Amazon itself, with a price range of Rs.75,000 to Rs.2,80,000.” The numbers certainly aren’t just for Prime Day sales, but for Vu on Amazon all the time. But with such verbal calisthenics at play, it’s hard to believe Vu’s claim without verifying. But this is difficult to do.
Other brands are wary of sharing their numbers, Amazon, on the other hand, didn’t release many details about TV sales in its press release on Prime Day sales figures.
“The top selling consumer electronics brands in laptops, smartwatches, headphones and speakers, computer accessories, tablets and other categories were HP, Lenovo, Asus, Apple, Boat, Noise and Sony,” he said. There was no mention of any TV brands.
The only time it talked about TV sales, Amazon chose to launch its own brand. “Customers loved upgrading their TV viewing experience – AmazonBasics Fire TV was among the top selling smart TVs during Prime Day.” said in its statement (opens in new tab).
For the record, the Vu Masterpiece Glo QLED TV, which is claimed to be among the best sellers, comes with “Armani Gold Aesthetics, Filmmaker Mode, a built-in 100W 4.1 sound system, Spotify, HDMI 2.1 and various other high-end gear.” . state-of-the-art features such as a frameless display and complementary metal brackets with the same sleek, precision design used in luxury cars and watches.”
The TV is equipped with a built-in far-field array microphone for hands-free voice search which allows the user to command the TV with searches such as Show Movie, Fast Forward, Volume Up, Change Input and other features.