Spotify HiFi was announced in February 2021, and while we’ve heard very little about it, it now appears that the launch of a high-quality tier called Platinum is imminent.
An individual who had canceled Spotify contacted 9to5Mac (opens in new tab) say that the email encouraging him to sign up again mentioned a Spotify Platinum plan for $19.99 a month (twice the standard price). That Platinum plan included a mention of Spotify HiFi.
In addition to high-res audio, the email also refers to features like Studio Sound, Headphone Tuner, Audio Insights, Library Pro, Playlist Pro, and Spotify podcasts with limited ads – although we don’t have information on what they all involve.
not much to expect
The email in question also said that subscription tiers would be available over the next 30 days, suggesting we’ll see Spotify HiFi launching within a month – potentially with that new Platinum label attached to it.
Apple Music already includes lossless audio and the Spatial Audio feature as part of a standard $9.99 / £9.99 / AU$11.99 subscription. With that in mind, it’s possible that Spotify’s powerhouses feel they need to offer more to justify a price increase.
If the information in the re-registration email is correct, we won’t have to wait long to know for sure – and once Spotify makes some sort of official announcement, you can read about it here.
Analysis: Will the price be right?
The lossless, CD-quality audio promised by Spotify HiFi will bring it more in line with services like Apple Music and Tidal, but what’s unclear is how much an extra level of audio fidelity matters to the average Spotify subscriber.
Asking users to double their monthly payment is going to be a hard sell – if indeed that’s how the price goes – and adding a few additional features is sure to sweeten the deal. Exactly what Library Pro, Playlist Pro, and the other features are, we don’t know yet, but they must refer to some sort of extra functionality.
We’ve seen Spotify expanding its reach to podcasts and audiobooks in recent years as it seems to attract more monthly subscribers. Getting existing or new subscribers to pay double the monthly fee every month would also absolutely increase the streaming service’s finances.
Spotify itself seemed uncertain about when exactly Spotify HiFi should launch, and it looks like that question is about to be answered. The next question is how many people will actually pay for it.