We were expecting the Nothing Phone (1) to arrive in late March at an event the company hosted called ‘The Truth’ – it turns out we haven’t heard many truths about Nothing’s early Android phone launch, but that’s set to change.
The company has announced that it is holding another launch event, and this one will be a true and total reveal of Nothing Phone (1). It’s scheduled to take place on July 12 at 8 am PT / 11 am ET / 4 pm BST, or 1 am AEST on July 13, and is actually taking place in an actual location (London, marking one of the few post-pandemic tech releases to have a physical exhibition), although of course it will also be broadcast live.
The event is being titled ‘Return to Instinct’, which means approximately nothing (as in the absence of nothing, not from the company). Well, unless the phone makes us swing from trees or live in caves or something.
A launch invite, which you can see above, is equally intriguing – we assume it means the phone will be in color, were it not for the fact that Nothing has already revealed its Phone’s design (1) and has a transparent back.
Aside from the design, the phone’s software is another key detail we know about – so the launch event will fill in the blanks, like the screen, cameras, battery, processor, and most importantly, price.
We may hear a few leaks about the Nothing Phone (1) in the run-up to launch, but many of them are likely to remain shrouded in mystery until the launch event – so keep an eye out for on July 12 and run it through all ads.
Review: The last great phone for a while
The 2022 ‘busy phone launch’ period is taking longer than expected, but coming in mid-July, Nothing Phone (1) is likely to be the last major release for a while.
We typically see the last major pre-August releases in March or April, but some phone companies keep a steady stream of devices, apparently until July.
So there’s a doldrums for a few months before the year-end craze – Samsung will likely start this in late August with the Galaxy Z Fold 4 and Z Flip 4, and we’ll likely see the iPhone 14, Google Pixel 7, OnePlus 10T too. and Xiaomi 12T in the following weeks.
The reduced ‘off-season’ will be good news for phone fans as it means there will be less time before they have another tech rush, but it’s bad news for tech writers who just want a vacation.