Mirchi launches app, calls its ‘OTT audio’

The name of the game nowadays is OTT. It has become a buzzword, albeit a cliché. It’s no surprise that Mirchi, a music and entertainment company, chose to describe its newly launched ‘audio OTT’ mobile app. Called Mirchi Plus, the app will offer original audio stories, podcasts and entertainment news.

Listeners can access Mirchi’s content library anytime, anywhere. Mirchi Plus will be available on Apple and Android smartphones, as well as Android Auto and Apple Car playback systems.

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