Inside the new Apple Store Brompton Road – where you won’t have to wait to get the new iPhone

Apple has proven resilient to the economic challenges many consumer technology companies have faced lately, and the opening of a new retail store in one of London’s wealthiest areas nicely embodies its continued success – and had an early chance to look around.

The new Brompton Road Apple Store – situated on London’s high-gloss corner of Knightsbridge, where designer fashion retailers co-exist with famous luxury department store Harrods – is located on the site of the former Brompton Arcade, which dates back to 1903.

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