The Lovelace GPU series is finally here! Nvidia finally showed us things, revealing the RTX 4090 and two versions of the RTX 4080 at this year’s GTC event, and we’re now trying out all the variants offered by third-party GPU manufacturers like MSI, Asus, Zotac, and more.
So, to get into the Team Green spirit, let’s do a short rundown of some eye-catching new variants from the aforementioned manufacturers, as well as what to expect in the coming months. We’ll discuss the significant changes these companies have made to meet the undoubtedly intense needs of the RTX 4000 series and what that could mean for us as release dates are announced.
Before we dive in, there’s a specific model we’d like to talk about first. This one is a personal favorite on our list and it’s a pretty easy guess why.
Colorful’s new iGame GeForce RTX 4000 Neptune graphics card series has a new look to match the updated liquid cooling system. The Neptune series now features an all-white color scheme with customizable RGB lighting and a slim 2-slot matte finish.
Promotional photos show the new system with pink, blue and purple lighting on fans, creating an aesthetic that is often associated with female players. Women have been making a name for themselves in the community for a long time, creating really colorful and impressive PC versions, broadcasting and commenting on the state of the gaming industry, which I love to see! Personally, I love this version of the RTX 4000 series and find it incredibly cute, but it immediately brings up a terrifying thought: the pink tax.
The pink tax is the – unfortunately common – phenomenon where items designed for women (or that don’t meet the conventional dark, angular designs of the traditional aesthetic of products aimed at men) cost significantly more, even if they serve exactly the same function, work or have the same characteristics. same specifications. While the Neptune series is not explicitly marketed to women, it is a very impressive kit that is likely to be very appealing to a female audience. The white and pink aesthetic is strongly associated with women gaming, and seeing the aesthetic in the world of already expensive GPUs makes your wallet shake a little.
We don’t yet have release dates or pricing information for these third-party cards, but there is concern that already expensive equipment could be even more expensive for certain audiences.
The pink tax discussion entered the gaming world very recently with the Logitech Aurora collection. The collection featured fun-colored keyboards, mice, and accessories that were aimed at the women’s gaming market, with more add-ons to be purchased for a more customizable experience.
The only problem with this is the fact that Logitech has delivered this to female gamers with the pink tax included. On the edge (opens in new tab) notes that most of the products available in the collection have significantly shorter battery life or look and feel very similar to the less colorful headsets and mice offered by Logitech, but at more expensive prices.
The unaffordable pricing that the Aurora collection flaunts as being ‘gender inclusive’ only demonstrates the point that companies are aware of the issue and are comfortable continuing to charge certain groups in the community more for essentially the same product. There’s no logical reason why a little pink or lilac should cost almost $50 more.
We’re not charging the pink tax charge specifically against Colorful and the new iGame GeForce RTX 4000 series graphics cards, just pointing out a common problem hitting consumers in most markets. Seeing a product with ‘feminine’ colors or designs raises little alarm bells in our minds, and we hope that by bringing this to light, we can help players make more informed choices.
MSI has unveiled its version of the GeForce RTX 4090 and RTX 4080 series and it is very beautiful. MSI’s new graphics card lineup seems to focus on improving and redesigning its cooling systems, a move that makes a lot of sense when considering how powerful (and, in turn, how hot) the RTX 4090 and RTX 4080 will be.
The models we will see from MSI are the Suprim, the Suprim Liquid, the Gaming Trio and the Ventus.
Suprim graphics cards are all about performance, efficiency and prestige. The new and advanced cooling system, Tri Frozr 3s, is equipped with TORX Fans 5.0, 10-core heatpipes and airflow control fins that promise to maximize performance while keeping the GPU temperature cool. The RTX 4090 and RTX 4080 16GB models will also have a vapor chamber, while the RTX 4080 12G model will have a solid nickel-plated copper baseplate. The Suprim will be equipped with RGB Mystic Light with customizable lighting options and users will be able to quickly switch between low noise or additional performance settings. The RTX 4090 model will occupy 3.75 slots and the RTX 4080 models will occupy 3.75 and 3.5 slots respectively. That’s a lot of room to give up, so heed this warning to you, fellow small PC users.
This generation will also introduce the Suprim Liquid series, which will utilize a connected closed-loop liquid cooling system to keep temperatures low and performance high. MSI Silent Gale P12 fans provide massive air pressure, and the TORX 5.0 fan situated on top of the heatsink promises even more cooling at peak performance. This model is only available for the RTX 4090.
trio of games
We see a familiar look and feel with the Gaming Trio, with just a few updates, like the iconic three fans, which focus airflow on the improved Tri Frozr 3 cooling system. This model also hosts a nickel-plated copper baseplate and features RGB LEDs that work with MSI’s Mystic Light Sync and Ambient Link software to create a customizable, colorful experience. The graphics card will occupy 3.75 slots for the RTX 4090 model and 3.25 slots for the RTX 4080.
This model continues its no-frills design philosophy. The Ventus is slim and has an improved cooling system, reinforced aluminum backplate, and a simple but satisfying aesthetic that fits into any build. It’s a pretty practical design that seems to do what it says on the box. This one is a little thinner than its siblings, coming in at 3 and 2.5 slots for the 4090 and 4080 respectively.
Release dates for all of the above models have yet to be released by MSI, although we suspect we could see the series in late October or early November to coincide with the release of Nvidia’s standard GPUs.
Asus is in on the action, releasing GPUs in its ROG Strix and TUF Gaming lines, introducing pretty beefy variants of the GeForce RTX 40 series and we’re here for it! The designs of the new models are industrial and chic and, once again, place great emphasis on the latest and greatest refrigeration techniques.
ROG Strix GeForce RTX 4090
Asus claims to have designed this graphics card with higher resolution and refresh rates in mind, and we can see aspects of that feeling in these graphics cards. The new 3.5-slot ultra-rigid die-cast frame is designed to prevent sagging and warping while allowing for uninterrupted airflow, which is a balancing act for such a compact and powerful graphics card. The rebuilt heatsink and updated Axial technology fans promise a 24% increase in airflow than the previous ROG RTX 3090, which would be impressive if true.
TUF Gaming Geforce RTX 4090
TUF gaming cards aren’t much different from the ROG Strix models we’ve known so far, aside from a slightly slimmer body and ARGB lighting that works with Aura Sync. There’s a huge opening on the edge of the backplate and a new vapor chamber to help with cooling. This is turning out to be a pretty big graphics card, something to keep in mind if you have a small or compact PC.
The design choice Zotac made with its version of the GeForce RTX 40 series is a favorite of some of our team members. Each of the three models has a very interesting squoval design that works really well with the RGB setup and general vibe that Zotac is trying to follow. We will see three variants: AMP Extreme AIRO, Trinity and Trinity OC.
AMP Extreme Air
This is the new flagship model, designed with “gamers and enthusiasts who want the best performance” in mind, according to Zotac. The new ‘Air Optimized’ design features counter-rotating fans and full RGB lighting on the die-cast metal backplate.
The AMP Extreme Airo features the IceStorm 3.0 Advanced cooling system, which mounts three large fans that are twice the blade height and width of its previous generation. The steam chamber is paired with nine composite copper heat pipes, which are larger than those seen on some other models. The new modern design allows waste heat to escape more freely through the ventilation paths.
Trinity and Trinity OC
The Trinity and Trinity OC models utilize the same IceStorm 3.0 Advanced Cooling system as the AMP Extreme Airo, as well as active fan control and a heavy-duty metal backplate. Both Trinity models have SPECTRA 2.0 RGB lighting and a new Firestorm Utility feature that comes with more options and controls such as clock speed, fan speed, fan curve settings and more. The design is similar in form to Zotac’s flagship, but a little less flashy overall.
All in all, we have a wide range of GPU designs to choose from in the coming months, all with different aesthetics and specs to suit a variety of needs. Many third-party manufacturers have faced the challenge that the Nvidia GeForce RTX 4000 series presents, trying to cope with the power and performance that the graphics card can achieve.
The 4000 series will give us graphics processing power like we’ve never seen before, and it’s obvious from the new variants we can see around October 2022 that manufacturing companies have had to step up their game to match the obvious excitement that PC gamers have. have around. the new cards. Meanwhile, the RTX 3000 series GPUs are already seeing significant price cuts and may continue to do so as we approach release dates, so this is the perfect time to buy one if you’ve been waiting.
With cheaper prices for a (now) more affordable GPU, the RTX 4000 series might not have as many eager buyers as expected. Most people won’t need the kind of performance output that the RTX 4000 series offers, so buying any of the RTX 3000 series models can be a great idea if you want great performance for a much cheaper price. Until the announcement the RTX 3000 series, particularly the RTX 3090 Ti, were the best on the market, and now that these cards are significantly cheaper, this is the perfect opportunity to experience that level of performance without breaking the bank.
Most of the models we’ve reviewed are configured to take up a few slots in whatever PC case they’re installed in, and are very, very large and heavy. They all seem to be focused on improved cooling solutions and that could be a nod to how hot the RTX 4000 series will run. So basically: be prepared to make some room in your gear chassis!