Ponniyin Selvan’s first single released: AR Rahman is criticized for singing

There is a clear rising tide of anticipation surrounding the Mani Ratnam campaign. Ponniyin Selvan. The Tamil film, set in the historical epic of Tamil writer Kalki Krishnamoorthy, is set to hit theaters on September 30th. RRR, KGF 2 and Vikram before there’s a constant buzz around Ponniyin Selvan as well, as this is also built as a pan-Indian release.

Mani Ratnam, of course, is a pan-Indian director, having made films in both Tamil and Hindi. Ponniyin Selvan also stars Aishwarya rai Bachchan, and lends itself even more easily to pan-Indian marketing.

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